One of the most proven effective ways to drive traffic online nowadays is through advertisements. The good news for app publishers is that mobile app install ads are now readily available to them. Ever wanted to have better options than optimizing your app for the App and Play Stores? Then these types of ads could prove to be the answer to your prayers. With them, you can design your own ads and integrate them in-app. Platforms like Facebook, Twitter, and Google have each provided their own standards and formats for app install ads. In addition to the audience potential offered by these platforms, the biggest advantage is the immediate call to action button that directs the user to the respective store to download the app, thereby increasing your chances for app downloads. The advantages do not stop there, though. If you want a clearer overview of how mobile app advertisements function, check out the infographic by Dot Com Infoway.