Google’s chief Executive and former board member of its rival company Apple, Eric Schmidt is taking a new position as executive chairman while co-founder Larry page is stepping up to a new role as Google’s new CEO. Page’s co-founder will also offer his active participation in strategic projects including product development. The company has announced the change in the management and it will become effective on April 4, 2011. As executive chairman Schmidt will take care of deals, partnerships, customers and broader business relationships, government outreach and technology thought leadership. In a blog posting, Schmidt wrote, “as Google has grown, managing the business has become more complicated,” noting that Google recognized a need to “speed up decision making.” Schmidt explained that, “for the last 10 years, we have all been equally involved in making decisions.
Schmidt joined Apple‘s board in August 2006 the same time when Apple was completing the design of iPhone. At that time he admired Apple so much and was looking forward to working with Steve Jobs. He was very excited to be a part of Apple’s team. Google’s smartphone project had been developing since it acquired the Android startup in 2005. The decision to reproduce the functionality and design of existing Blackberry, Palm Treo and Windows Mobile devices soon changed into a look –alike design of Apple’s distinct iPhone design and user interface.
Jobs must have felt betrayed by Google’s actions since Google clearly had violated the partnership, the two shared in developing services that worked on iPad which included Google’s search Maps, YouTube and other features Apple had included in its custom client iOS apps on the device. In August of 2009, Apple’s chief executive Steve Jobs announced that Schmidt would step down from Apple’s board, saying, “Eric has been an excellent Board member for Apple, investing his valuable time, talent, passion and wisdom to help make Apple successful. Jobs have devised a variety of software and hardware initiatives to prevent Google from killing the iPhone, which resulted in the release of iPhone 4. Since its release, Verizon has reportedly experienced a drop in Android growth, and has since partnered with Apple to sell a CDMA version of iPhone 4.